How to Create a Sales Funnel for Your Business

Or they ask, “how can I overhaul my website to tell my brand story and convert sales?”

The real question is, how much value can you deliver to your unique buying tribe through a sales funnel? How much does not having a sales funnel cost you?

There are 5 important elements that help a business like yours create a sales funnel.

1. A clear message that invites people into the story of how your product solves their problem or helps them achieve their goals. A simple, three-sentence story pitch or elevator pitch (sometimes called a one-liner) introduces people to your product in this way:
2. A story pitch begins with the problem, pain point, goal, or challenge your tribe faces every day
3. A story pitch continues with your solution to your tribe’s specific problem
4. A story pitch concludes with the success your customer will feel and experience after you solve their problem or help them achieve their goal.
   
5. An optimized website or landing page to convert browsers into buyers.
   
6. A lead-generating PDF that helps you capture email addresses (so you can market to more people).
   
7. An email nurture campaign that amplifies what’s at stake, counters objections, and highlights potential success and relief. Don’t forget to include calls-to-action.
   
8. An email sales campaign that asks for the sale with clear calls to action.

After all, the goal of brand strategy is to sell more products and services to more of your tribe at every opportunity for higher prices. Brand strategy lays the foundation to outmaneuver your competitors by radically differentiating your brand. A marketing sales funnel is the tools and tactics that puts brand strategy into action.